We’ve spent many a London morn staring at our shop front thinking ‘I think we need some store-high luminous letters here’. We imagine Carnaby and Newburgh shoppers have also mused the same so we got the decorators in and over the course of three days cutting, wrapping and staring in amazement we have wrapped the shop in a very special Roux wrap. Check out the results for yourself…

We were so happy with our wrap; we decided to throw an in-store party for customers, friends of the label and whoever was passing through Newburgh St on August 6. The night was a roaring success made up of drinks, retro sweets, music and an en masse celebration of the refit at 17 Newburgh Street. Tim Lovejoy rocked a Roux blazer, some of the ASOS girls got their fill of Sailor Jerry rum and everyone packed in-store to have a great time. Even the rain couldn’t dampen our spirits! 

As part of the Roux re-fit, we also invited the lads from The Streets down for some shopping ahead of their summer touring and snapped them in-store with their collection of Chateau Roux bags and out in the summer sun in front of the all new Roux shop front.