The Stitch menswear tradeshow has always been a Roux favourite and this year was no different as everyone at The Chateau took a few days away from Soho as we hung out with a range of new and established brands in Old Billingsgate Market.

Showing our Spring/Summer 2011 range - including new additions to the SinS range and the introduction of new shirts, jackets and shorts - the Chateau Roux stand caught the imagination of the Stitch punters and buyers with a flash of neon, a sneak peak of our next collection of bold monochrome and colour shotgun-blasted tees as well as the sight of our creative guru Greg's leg in hareem shorts and flip flops.

We'll be uploading more photos to Facebook and Twitter soon but here are a few snaps of the team at Stitch as we talked with stockists, press and manufacturers about the brand, SinS process and our brand new SS11 collection as well as catching up with our friends at Pretty Green, Social Suicide and The Village Green to name a few.